If Managed wisely, social media can be a powerful business tool. The most obvious opportunity is to generate revenue, through building a community or advertising your products or services within the social media platform.
Using social media allows your customers to connect and interact with your business on a more personal level developing your brand. If you already have an established brand, social media is an opportunity to further develop your brand and give your business a voice. Social media is a good way of attracting new customers through social media campaigns, attracting followers with promotions or giveaways.
Your website's ranking in the search results of various search engines can sometimes be affected by the size and influence of your social network. As your social following grows, your visibility in search engines may also increase.