Email marketing can reach a wide audience in a short period of time and allows recipients to immediately act on message. E-Marketing is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing where additional fees are incurred. It allows links to be embedded in messages, which drives website traffic.
Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Email creates an interactive connection and nurtures quality customer relations. Email campaigns can be measured in detail through open-up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results.
Using a customer database, email marketing campaigns can be customized with specific customer data. Databases also allow targeted mailings to specific recipient groups, for example, by area, gender or income.